>Businesses looking for leads via search engines should be aware of the changes that Google has recently made says UK Business Advisors (UKBA). These changes affect how companies and their web sites are rated by Google which accounts for 87% of UK web searches. Google makes on average around 400 changes to its method of indexing and ranking websites every year to provide higher quality results to its users. The most significant recent change is the increasing emphasis on search results tailored to every individual user, based on what they have searched for before, and their known location. Google is increasingly focusing on returning local results which increases the importance of an optimised business listing in Google Places (formerly Google maps). Another major change Google made at the beginning of last year is to index Twitter and Facebook social media sites in near real-time. For certain combinations of words and phrases this displays Tweets and Facebook posts on … [Read more...]

>Businesses looking for leads via search engines should be aware of the changes that Google has recently made says UK Business Advisors (UKBA). These changes affect how companies and their web sites are rated by Google which accounts for 87% of UK web searches. Google makes on average around 400 changes to its method of indexing and ranking websites every year to provide higher quality results to its users. The most significant recent change is the increasing emphasis on search results tailored to every individual user, based on what they have searched for before, and their known location. Google is increasingly focusing on returning local results which increases the importance of an optimised business listing in Google Places (formerly Google maps). Another major change Google made at the beginning of last year is to index Twitter and Facebook social media sites in near real-time. For certain combinations of words and phrases this displays Tweets and Facebook posts on … [Read more...]