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Marketing

Google has Changed the Way Search Results are Displayed

It is estimated that over 90% of internet searches are carried out using the Google search engine. Changes are often made to the way that they carry out the searches and subsequent listing on the search results page and a great deal of effort is made by companies to...

Planning a Social Media Campaign

To many business owners, social media is something their kids do on their smart phones. Many do not really understand what social media is and also do not understand how it can be used in business. If you ask them why they don’t use social media they often fix you...

Social Networking for Small Businesses

Social Networking is the term given to a variety of new techniques for communication with clients, customers, prospects and other interested parties. As with other marketing techniques it needs careful planning to ensure that the right message gets through to the...

10 First Aid Marketing Tips

One of the first items that is cut in an economic downturn is the marketing budget. Often it is perceived as expensive and it is not always easy to see that there is some benefit from the cost expended. And this might be true if you focus on the wrong things. Many...

Small Businesses Need to Step up Online Presence

In the 21st century, a good online presence is almost essential for a business to succeed. So, is there a way to enhance your online profile without parting with much-needed cash? The answer is yes, but businesses need to be innovative to attract traffic. Successful...