>Search Engine Optimisation is essential for the effective promotion of a website, the generation of an increased number of hits and ultimately more customers and more business. However many people do not understand this 'black art' and therefore do not do it, frightened by the cost and lack of understanding.Now help is at hand. We can help optimise your website on the basis of pay by results. No set up charges, no upfront fees. Just by results on organic search only.The new business generated usually outweighs any charges made, making the whole operation self funding. And it does not end there. We go on working with the client to ensure that the site maintains its lofty position on the search engines.If you want to get your client to the top of the listings email me Bob Francis at bob@abio.ltd.uk with your URL, contact name and phone number. … [Read more...]
>Business Assessment
>Is your business in good shape for 2010? Are you looking to develop your business strategy or just take stock after the ravages of the recession? Our Business Assessment will help you to review your business with a complete and thorough analysis that provides the following: Strengths and weaknesses and areas of need Independent and objective analysis Tangible outcomes – report and action plan Can provide new insights to your business Define actions and prioritise investment (time, money, resource) Focuses the business on key areas It provides a low cost, low risk, high value solution with no further obligation. The outcome is a report providing detailed SWOT analysis, a review of all areas of your business and an action plan designed for your needs.If you would like more information or to book your business assessment please contact bob.francis@sgba.co.uk … [Read more...]
>Business Assessment
>Is your business in good shape for 2010? Are you looking to develop your business strategy or just take stock after the ravages of the recession? Our Business Assessment will help you to review your business with a complete and thorough analysis that provides the following: Strengths and weaknesses and areas of need Independent and objective analysis Tangible outcomes – report and action plan Can provide new insights to your business Define actions and prioritise investment (time, money, resource) Focuses the business on key areas It provides a low cost, low risk, high value solution with no further obligation. The outcome is a report providing detailed SWOT analysis, a review of all areas of your business and an action plan designed for your needs.If you would like more information or to book your business assessment please contact bob.francis@sgba.co.uk … [Read more...]
>Compelling events, when and why do Companies buy?
>If you are reading this article and you are lucky to own a brand new car, and it is parked nearby. If you were approached by a very professional car tyre salesperson, and he offered to immediately replace one or all your tyres on your car for 50% of the retail price of the tyres, would you take up his offer? 99% of people would decline his offer. Next time you use your car, you notice there is a big nail in one of the tyres, and the tyre is collapsing! You are now have a ‘compelling event’ to buy a new tyre, to the correct specification and to the best price. You have moved from being a non buyer to a buyer with an imperative compelling event, you wish you had accepted the business card of the tyre salesperson. If you now switch roles, and you are the tyre salesperson, and you were smart enough to evaluate the buying behaviour before and after the puncture, what would you do differently, regarding sales effort, discounts, proposals, presentations?Business purchases only ever … [Read more...]
>Compelling events, when and why do Companies buy?
>If you are reading this article and you are lucky to own a brand new car, and it is parked nearby. If you were approached by a very professional car tyre salesperson, and he offered to immediately replace one or all your tyres on your car for 50% of the retail price of the tyres, would you take up his offer? 99% of people would decline his offer. Next time you use your car, you notice there is a big nail in one of the tyres, and the tyre is collapsing! You are now have a ‘compelling event’ to buy a new tyre, to the correct specification and to the best price. You have moved from being a non buyer to a buyer with an imperative compelling event, you wish you had accepted the business card of the tyre salesperson. If you now switch roles, and you are the tyre salesperson, and you were smart enough to evaluate the buying behaviour before and after the puncture, what would you do differently, regarding sales effort, discounts, proposals, presentations?Business purchases only ever … [Read more...]
>The simple Sales rules of Negotiation
>How many Sales people really understand NEGOTIATION? Sadly too few.Many enter the negotiation cycle without realising they are in a critical part of the Sales Process. Indeed negotiation is not always related to Sales situations. For example we have all had the discussions with our siblings along the line of: "Can you take me to the pictures tomorrow?", responding with: "Only if you tidy your bedroom". Indeed a primitive, but often effective negotiation, and indeed one (if carried out) can lead to a 'win - win' outcome!It is vitally important to recognise when the sales process enters the 'negotiation phase'. Failure to recognise this may be detrimental to your desired outcome, and do the salesman a disservice.So, what is negotiation?I have over the years heard many definitions, but the simple ones are always the best:"The exchange of tradables to facilitate an agreement". Simple!And what are tradables? And more importantly, how many sales men can list them?Tradables are the … [Read more...]
>The simple Sales rules of Negotiation
>How many Sales people really understand NEGOTIATION? Sadly too few.Many enter the negotiation cycle without realising they are in a critical part of the Sales Process. Indeed negotiation is not always related to Sales situations. For example we have all had the discussions with our siblings along the line of: "Can you take me to the pictures tomorrow?", responding with: "Only if you tidy your bedroom". Indeed a primitive, but often effective negotiation, and indeed one (if carried out) can lead to a 'win - win' outcome!It is vitally important to recognise when the sales process enters the 'negotiation phase'. Failure to recognise this may be detrimental to your desired outcome, and do the salesman a disservice.So, what is negotiation?I have over the years heard many definitions, but the simple ones are always the best:"The exchange of tradables to facilitate an agreement". Simple!And what are tradables? And more importantly, how many sales men can list them?Tradables are the … [Read more...]
>Top ten tips for website improvement
>Search Engine optimisation (SEO) is the term used for a range of processes and tools that help to ensure your website is found and, hopefully, found on the first page of any search engine listing for certain words. An entire industry has sprung up as part of the internet revolution. There is one thing that many of these companies have in common. They make the whole process more confusing than it need be and they charge large amounts of money to the customer who then becomes reliant on them. The tips shown below will allow you to get up at least a couple of steps on the ladder to a high performance website. These tips are by no means exhaustive but it will at least start bringing the hits to your site.Tip 1 Website ContentYou just need to look at any website randomly and this point is amply illustrated. The text that you use should be visitor friendly. A visitor wants to see that they are searching for fairly immediately. If you are looking for a manufacturer of widgets the last … [Read more...]
>Top ten tips for website improvement
>Search Engine optimisation (SEO) is the term used for a range of processes and tools that help to ensure your website is found and, hopefully, found on the first page of any search engine listing for certain words. An entire industry has sprung up as part of the internet revolution. There is one thing that many of these companies have in common. They make the whole process more confusing than it need be and they charge large amounts of money to the customer who then becomes reliant on them. The tips shown below will allow you to get up at least a couple of steps on the ladder to a high performance website. These tips are by no means exhaustive but it will at least start bringing the hits to your site.Tip 1 Website ContentYou just need to look at any website randomly and this point is amply illustrated. The text that you use should be visitor friendly. A visitor wants to see that they are searching for fairly immediately. If you are looking for a manufacturer of widgets the last … [Read more...]
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