How do I get to meet key decision makers? A question that I am frequently asked. First, like all Sales people and marketeers, it is key to identify your target audience, and have a message ('the hook') that is likely to spark their interest. Once you have both of...
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Material Requirements Planning (MRP) for SME’s – Do you need it? Where do you start?
As an SME grows the nature of the business becomes increasingly complicated, particularly if manufacturing or distribution are involved. In the early stages, most businesses manage with the back of an envelope or an Excel spreadsheet, but at some point, the...
How to build a marketing strategy from scratch
SME owners often invest in marketing without having a clear understanding of how to stand out in their market niche, engage with customers on a personal level, or navigate the intricacies of digital marketing channels like TikTok or Facebook. The need for a solid,...
Mastering Business Pivot: A Guide to Navigate Change and Seize Opportunities
We are often asked when is the right time to change a business, what are the signs to adapt? Pivoting a business—making substantial changes in core strategy, product offerings, or target market—can be the game-changer between survival and failure. This article delves...
How Should Business Owners Manage Procurement in Their Business When Selling It?
When it comes to managing procurement in relation to selling a business, there are several steps that business owners should take to ensure a smooth and successful transition. Here are some key considerations: Identify key suppliers It's important to identify the...
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